This is like every article/interview with authors ever. I'm not sure how much you listen to podcasts but most of the time when an author is being interviewed th

This is like every article/interview with authors ever. I'm not sure how much you listen to podcasts but most of the time when an author is being interviewed they have a new book coming out. Doing a round of interviews is one of the main ways authors raise awareness about their new books. Digital magazines, podcasts, talk shows, reddit AMAs, etc are all avenues for raising awareness that are actively encouraged by book publishers