My friend has already re-written the marketing pages for his startup using ChatGPT. As you said, it'll only get worse from here, which in some ways, might make

My friend has already re-written the marketing pages for his startup using ChatGPT. As you said, it'll only get worse from here, which in some ways, might make a lot of it easier to sift through. That is, if everyone uses machine-generated content for marketing, the winning strategy no longer becomes "write the best marketing copy to get people interested", it becomes (for the users), "simply filter out all marketing copy and rely instead on results" (or something else that is difficult to falsify).