I think the real point/value here is having the vision/will/ability to know when to say "no", and to say it. It's exceedingly rare for companies and products an

I think the real point/value here is having the vision/will/ability to know when to say "no", and to say it. It's exceedingly rare for companies and products and etc to be and remain clear on their purpose/point/intent, so they lack clear guidance on when "no" is the right answer. "Somebody wants to pay us a lot for this" is basically never a good reason for "yes".