Thou captured much of my reaction. 9 years doesn't make research rigorous if the methodology is flawed, and the end sample sizes are small. Comparison compani

Thou captured much of my reaction. 9 years doesn't make research rigorous if the methodology is flawed, and the end sample sizes are small. Comparison companies are good but don't solve methodology concerns. And I am actually one who lIkes Jim Collins. It's just bad to view it as rigorous.