I don't think masses care about federation, they care about ease of use, features and community. Same reason masses register for any service really. Currently

I don't think masses care about federation, they care about ease of use, features and community. Same reason masses register for any service really. Currently biggest problem is ease of registering: Suggested way to register is through joinmastodon.org and it's pretty complicated. If mastodon.social could handle the influx, they'd open up registration from that site which is much easier way to register.