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I actually would argue that the new Facebook platform is better for developers because it takes a strong stand to increase user engagement by forcing developers
by charlesju 18y ago
I actually would argue that the new Facebook platform is better for developers because it takes a strong stand to increase user engagement by forcing developers to provide actual value, instead of relying on spam. And although user growth has decreased because the new users and existing users are using applications with higher value, they are more willing to become paying users.
I go into a lot more detail on my recent blog post:
http://www.charlesju.com/2008/10/3-reasons-why-new-facebook-is-better.html http://www.charlesju.com/2008/10/3-reasons-why-new-facebook-...
- jfarmer 18y ago"they are more willing to become paying users." Evidence? I would expect higher engagement and more valuable users to equate to an increase eCPM, but according to Scott's slides we've seen the opposite.
- charlesju 18y ago2 words. Virtual Goods. http://www.techcrunch.com/2008/08/25/can-you-guess-which-facebook-app-is-making-a-million-dollars-a-month-i-can/ http://www.techcrunch.com/2008/08/25/can-you-guess-which-fac...