> I have no desire for fame and I don't like "putting my name out there". You are thinking it wrong. The "fame" you are thinking about is not auto-generated. I

> I have no desire for fame and I don't like "putting my name out there". You are thinking it wrong. The "fame" you are thinking about is not auto-generated. It is cultivated. There are millions of businesses across the world that are billion-dollar businesses, and yet you don't know about them. It is a choice whether to be in public or be private. No one really cares unless you make a conscious effort to put yourself in the public eye. There are both advantages and disadvantages of being private and public. > My strategy would be to eventually get a partner who could eventually "be the face of the business" but I'd still have to build it up. Be careful what you wish for. If someone else is the face of your business, it will become very difficult for you to run the business. It will be very painful for you afterwards.