> NVIDIA invested billions in their software infrastructure over the past 15 years (CUDA was first released in 2007) and basically brute forced their way into a

> NVIDIA invested billions in their software infrastructure over the past 15 years (CUDA was first released in 2007) and basically brute forced their way into academia back in 2008, sponsoring labs around the world to get GPGPU going. Worth mentioning that CUDA didn't appear in vacuum either - GPGPU was a thing since the first shaders in consumer GPUs, which were also introduced by NVidia in NV20. CUDA was a result of years of ad-hoc attempts at GPU programming. So they really just built the entire field from nothing.