> The value of the thing you bought doesn't change no matter what he uses the money for. While this is true, I don't think it is the whole story. Money is als

> The value of the thing you bought doesn't change no matter what he uses the money for. While this is true, I don't think it is the whole story. Money is also a signal, and understanding how you signal is part of being an aware consumer/investor. You might not like Nike's labor practices (how it uses the money it makes when you buy a pair of sneakers) and therefore not buy Nikes, although you find genuine value in their product.