Donating to charity and giving extra money to his employees will garner a ton of positive publicity which will result in Louis being more of a household name an

Donating to charity and giving extra money to his employees will garner a ton of positive publicity which will result in Louis being more of a household name and doing more sales. Just like the initial publicity about the "experiment" did. It's already happening: http://www.theglobeandmail.com/news/technology/tech-news/happy-holidays-for-louis-ck-as-internet-video-rings-up-1-million/article2280924/?utm_medium=Feeds%3A%20RSS%2FAtom&utm_source=Home&utm_content=2280924 http://www.theglobeandmail.com/news/technology/tech-news/hap... Edit: I would have to guess that the idea of spreading the cheer by the savvy CK has been carefully thought out.