I've operated this way in practice, at scale, and it works fine. You're rebuilding your entire store and swapping it out frequently, so data consistency isn't

I've operated this way in practice, at scale, and it works fine. You're rebuilding your entire store and swapping it out frequently, so data consistency isn't a problem. The key is to have a painless pipeline setup, so that one person can do the entire thing... thus negating the need for contracts between parts of the stack.