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I get the frustration about the email, but that aside, I do wonder whether requiring the email before getting the book is the most effective mechanism for your

by cdrini 4y ago

I get the frustration about the email, but that aside, I do wonder whether requiring the email before getting the book is the most effective mechanism for your end goal. What do you want to achieve? Do you want to maximize the number of people subscribed? Do you want to create a community? Why do you want these things? Do you want to share your knowledge? Having no email-wall would probably result in fewer registrations. But I do wonder if you had all the pages available -- meaning they would be indexed by Google and show up in search results -- with a subscribe to my newsletter button, if that would have a comparable number of registrations because you would have more people seeing the button? And they might be potentially higher quality registrations, too, if you want a community. If your end goal is to share your knowledge then making the entire book public is probably the better option. In short I'm just confused what the goal of the email-wall is!

edmundsauto 4y ago
"Create a list of people who want to receive database tips via email" is almost a tautology at this point, but seems like a reasonable objective. Also is a good way to weed out people who want just a 1-way relationship. I, for one, wouldn't care about not distributing my knowledge to people who aren't even willing to drop their email in exchange. Those people want something but aren't willing to give me anything - that feels really greedy. Building an audience is incredibly difficult. People who don't want to be in my audience - I'm totally fine if they don't get access to my stuff.
randStr_ 4y ago
I didn't put my email to get the book. I would probably have subscribed, if it was something like "if you enjoyed the content, do subscribe to get more". Instead, it advertised free, then there is the wall. Like many others, I feel like I've been drawn to a false promise. I totally understand the author can keep the book behind whatever wall he wants. The title could have been "I wrote a book about ...". And then in the site, "subscribe to get the book".

by cdrini 4y ago

edmundsauto 4y ago

"Create a list of people who want to receive database tips via email" is almost a tautology at this point, but seems like a reasonable objective. Also is a good way to weed out people who want just a 1-way relationship. I, for one, wouldn't care about not distributing my knowledge to people who aren't even willing to drop their email in exchange. Those people want something but aren't willing to give me anything - that feels really greedy. Building an audience is incredibly difficult. People who don't want to be in my audience - I'm totally fine if they don't get access to my stuff.

randStr_ 4y ago

I didn't put my email to get the book. I would probably have subscribed, if it was something like "if you enjoyed the content, do subscribe to get more". Instead, it advertised free, then there is the wall. Like many others, I feel like I've been drawn to a false promise. I totally understand the author can keep the book behind whatever wall he wants. The title could have been "I wrote a book about ...". And then in the site, "subscribe to get the book".