Hi Asa, macOS dictionary says re·place /rəˈplās/ verb 1. take the place of. "Ian's smile was replaced by a frown" 2. put (something) back in a previous pl

Hi Asa, macOS dictionary says re·place /rəˈplās/ verb 1. take the place of. "Ian's smile was replaced by a frown" 2. put (something) back in a previous place or position. "he drained his glass and replaced it on the bar" Notice the use of place and position. If you say we "replace ads", I think you are misusing the word replace. I hope you won't from here on, because we definitely still get smeared with the lie that we replace ads in-situ in publisher pages.