Also found this 2017 interview with the project manager. https://www.mckinsey.com/industries/public-and-social-sector/our-insights/innovating-the-customer-expe

Also found this 2017 interview with the project manager. https://www.mckinsey.com/industries/public-and-social-sector/our-insights/innovating-the-customer-experience-in-national-parks https://www.mckinsey.com/industries/public-and-social-sector...