Advertisers are responding to the expectations of the public. "Brand safety" is an issue of public perception. If people didn't care about brands being side-b

Advertisers are responding to the expectations of the public. "Brand safety" is an issue of public perception. If people didn't care about brands being side-by-side with white supremacist hate speech, there'd be no push from advertisers to remove it. So my hypothesis is that, indirectly, the advertisers are helping represent the interests of the vast majority of users who don't want to see that crap, but are unable to have their voices heard over the clamouring minority who want to tweet out swastikas and misgender trans people for the lulz.