With (2) and (3), I didn't mean to leap from is to ought right away. I think it's to be expected that companies that publish user generated content will choose

With (2) and (3), I didn't mean to leap from is to ought right away. I think it's to be expected that companies that publish user generated content will choose to control visibility of content based on what it believes are the prevailing values of the various stakeholders like users, advertisers, regulating agencies and so on. As a small stakeholder, I naturally would prefer a world in which the other stakeholders share my values, because that would make the companies more willing to do what I want. Right now that means I would like the culture of free speech to change in my favor. If I lived in a place were regular people liked free speech but the government liked censorship, then I would want the laws of free speech to change, and the culture I'd believe to be fine.