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Did the radio ad account for most of that cost, if you don't mind my asking? Still pretty expensive despite the changed ad landscape huh
by monetus 4y ago
Did the radio ad account for most of that cost, if you don't mind my asking? Still pretty expensive despite the changed ad landscape huh
- latchkey 4y agoWe paid some large amount to the band. I think it was about $30-40k. Then we lost on staffing and other costs. The radio spot was relatively cheap... I forget how much. We could have easily made the $50k+ in bar sales + tickets + share of merch sales. It was a last minute event on a night we didn't have otherwise filled, so breaking even was fine. Instead, we ended up in debt. Fuck Live Nation (at the time it was just Clear Channel). I hope this Taylor thing blows the doors off their monopoly.