The way I see it, most people will not go out of their way to donate to HIV/AIDS in Africa. What RED has done is bake giving into getting a product, one you wou

The way I see it, most people will not go out of their way to donate to HIV/AIDS in Africa. What RED has done is bake giving into getting a product, one you would have gotten anyways. Donating could certainly be more efficient but way more people are going to buy iPhones, and be tempted to buy the RED iPhone. Less efficent but at the end of the day there is going to be more money in the pot.