The most inspiring thing about the whole story to me is how he was able to generate a massively successful marketing campaign simply by being authentic, and eng

The most inspiring thing about the whole story to me is how he was able to generate a massively successful marketing campaign simply by being authentic, and engaging his fans directly. I think this follows a lot of the "Thank You Economy" concepts that Gary Vaynerchuck promotes to a T, and I hope that other artists, companies, and brands take note of how powerful that strategy can be after seeing this success.