True story from the early oughts: a friend spent some weeks at the India office of his big US-based software company. When you sent a document to the printer,

True story from the early oughts: a friend spent some weeks at the India office of his big US-based software company. When you sent a document to the printer, an employee called a "peon" would pick it up and bring it to your office. He would also bring around tea and cookies in the afternoon. Now that's service!