3 ms·
The lowercase phi (φ) is the accepted standard denotation for the golden ratio.
by ghurlman 15y ago
The lowercase phi (φ) is the accepted standard denotation for the golden ratio.
- mrgoldenbrown 15y agook, but how do we know that the golden ratio is the optimal ratio for lines of text?
- pearsonified 15y agoWe don't know what's universally optimal, but we can test different ratios/mathematical bases and see what the results look like. To my eye, Golden Ratio Typography seems to hit the sweet spot. In a future article, I'm going to talk about the notions of a "sweet spot" and a "good eye for design" and show how these concepts point to the existence of universal subjective preferences.