Uncompromising honesty. When you have to spend money on something you don't understand, where do you go? To that one mechanic, hiking gear store, tax advisor w

Uncompromising honesty. When you have to spend money on something you don't understand, where do you go? To that one mechanic, hiking gear store, tax advisor who has always been honest with you. People will drive across town to specifically visit their trusted business. They'll sign blank cheques to them. This is how I behaved towards the small businesses I worked for, and it's how I behave towards my readership. I was always rewarded for it in the long run. This also applies to cold marketing. I have picked many products because I found their blog and it wasn't a shallow content marketing attempt. This especially applies to experts like lawyers.