My regional local paper (where “local” means “it’s headquartered in a town of 20,000 people 100km away from myself and has a catchment area of maybe 50,000 peop

My regional local paper (where “local” means “it’s headquartered in a town of 20,000 people 100km away from myself and has a catchment area of maybe 50,000 people”), titled The Weekly Advertiser, is consistently almost exactly 75% ads by surface area (measured on a few different occasions).