When was the last time you saw a commercial during a football game for any other registrar? Unless I've missed something, the answer's never. So, when Joe Pub

When was the last time you saw a commercial during a football game for any other registrar? Unless I've missed something, the answer's never. So, when Joe Public wants to register a domain, he only knows about one way to do it. Seems like a pretty effective marketing strategy to me.