The second sentence of the article does read "Some Sky TV viewers will be required to pay if they want to fast forward through ad breaks." and it later elaborat

The second sentence of the article does read "Some Sky TV viewers will be required to pay if they want to fast forward through ad breaks." and it later elaborates with "However, if you happen to purchase a Sky Glass telly or the new Stream box after today, you will need to add the "Ad Skipping Add On pack" to your subscription if you want to spin through those commercials." The author is not confused, the editor who wrote the headline intentionally manipulated it to grab people's attention.