- Why not sell your house? -- "We're really focused on the business and are trying to limit outside distractions, like where is my family going to live, or how

- Why not sell your house? -- "We're really focused on the business and are trying to limit outside distractions, like where is my family going to live, or how am I going to drive to meetings. But liquidating some assets is always an option" - Why are you better? -- This is going to be different in every situation, especially if you're entering a crowded market. This is your secret sauce. Ideally team expertise should be a part of your response as well. - What if somebody copies you at half the price -- "It's true others will always try to copy us if we are successful, but we have a 2-year product roadmap. If they do copy us, we will always be a step ahead in our roadmap. Our roadmap is so important because our team has "X" experience in "Y" customer pains." And if your product isn't core to the "Big Guys" business you could always mention that and say that they won't be able to focus on the specific problem the way you will. - Why can't I outsource? -- You should definitely boast about why you are the team to solve this problem. Investors are pretty optimistic and they get super excited about awesome teams. You want to give them reason to believe that you have experiences relating to the problem you're solving that others won't have. This will also allow them to boast to their friends/other investors about team/product they just invested in. And can help you round up others for your round. Just a few examples. Hope some of this helps!