> How is it different from just eyeballing market price from looking at similar units, and renting yours out for +10-15% more? Landlords don't always advertise

> How is it different from just eyeballing market price from looking at similar units, and renting yours out for +10-15% more? Landlords don't always advertise, and they also negotiate rents. Knowing the actual market price isn't easy (and sometimes not possible), because that information isn't publicly available and certainly isn't real-time. RealPage is getting private market information from landlords, and using it to coordinate rent prices, including coordinating actions to remove supply from the market to artificially increase prices. This removes competition from an otherwise competitive market. This is collusion via a middleman.