Apple wouldn't want that in the first place because a customer who's angry at a 0-day (even if it wasn't caused by Apple) still hurts Apple's brand image. Appl

Apple wouldn't want that in the first place because a customer who's angry at a 0-day (even if it wasn't caused by Apple) still hurts Apple's brand image. Apple has gone a long way by sticking to the safest paths, meaning they do things that cause the most customer satisfaction, and don't do anything that can go wrong. That's why Apple abandoned the iCar project because while many would like the concept, a car experience is not something that Apple can have control over; if users get into car accidents, for example, that hurts Apple's brand no matter the cause of the incident. In comparison, making phones, Macs, tablets, etc. is fairly safe as long as Apple retains its full control over the experience (which must be perfect for most consumers). Because of this, I don't really see Apple allowing app sideloading, even though I personally like it. I think the more pressing issue right now is the 30% cut on AppStore.