You may be right, but I have a feeling most vegetarians and vegans don't need an imitation of meat in mock bacon. They have a great variety of tasty things alr

You may be right, but I have a feeling most vegetarians and vegans don't need an imitation of meat in mock bacon. They have a great variety of tasty things already few if any rely on meat analogues (especially if the diet is inspired by traditional vege/vegan diets). So the target with this naming convention would be "converts" or people transitioning to vege/vegan --which is a smaller market.