I think it should be noted that "brand safety" is entirely theoretical. It doesn't necessarily mean that anything actually happens. What it means is that certai

I think it should be noted that "brand safety" is entirely theoretical. It doesn't necessarily mean that anything actually happens. What it means is that certain people in Apple's marketing department believe that their ads being pictured next to things that they think people might not approve of might harm their image and possibly lead to a loss in sales. There is no proof that this will actually happen though. For all we know, the only solid reason is that their trendy cocktail party friends won't approve of them if their ads are next to something they don't like.