> The only thing that will help here is finding small, less PR minded brands or businesses to replace the players in the nine figure club. My partner runs a sm

> The only thing that will help here is finding small, less PR minded brands or businesses to replace the players in the nine figure club. My partner runs a small business that spends a few million on ads each year. Why would she take the risk (and it is a huge risk) of advertising on Twitter when Facebook, Google etc. give her the confidence and results her business depends on. Smaller businesses are far less likely to take risks.