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Anybody would agree with you given the following two assumptions- That these previously banned users were banned for conduct that they would consider hateful

by jonfw 4y ago

Anybody would agree with you given the following two assumptions- That these previously banned users were banned for conduct that they would consider hateful That banning users is the only way to keep the platform safe from hateful conduct If twitter disagrees with either of these statements, you can see why they would disagree with your point

bilbo0s 4y ago
Problem in the long run is that it doesn't matter whether or not Twitter believes they are hateful. Heck, it doesn't even matter if the person you're responding to thinks they are hateful. For Musk to not lose gobs and gobs of money, it only matters whether advertisers, in their sole estimation, consider those people hateful. The guys with the nine figure ad budgets will almost certainly fall on the "cautious" side of that line. The only thing that will help here is finding small, less PR minded brands or businesses to replace the players in the nine figure club. This won't be easy, but I think it is the only reasonable way forward to create the kind of Twitter that Musk seems to want to create. Having worked at "DDB Need'em" long ago, I'd set his chances of pulling that off relatively low, but I don't think it's impossible.
- dragonwriter 4y ago
  > For Musk to not lose gobs and gobs of money, it only matters whether advertisers, in their sole estimation, consider those people hateful. Or, more accurately, “content they don’t want their advertising seen near”.
- threeseed 4y ago
  > The only thing that will help here is finding small, less PR minded brands or businesses to replace the players in the nine figure club. My partner runs a small business that spends a few million on ads each year. Why would she take the risk (and it is a huge risk) of advertising on Twitter when Facebook, Google etc. give her the confidence and results her business depends on. Smaller businesses are far less likely to take risks.
  - valarauko 4y ago
    > My partner runs a small business that spends a few million on ads each year. Correct me if I'm wrong, but I don't think a company with an ad budget of a few million is a "small business" anymore.

by jonfw 4y ago

bilbo0s 4y ago

Problem in the long run is that it doesn't matter whether or not Twitter believes they are hateful. Heck, it doesn't even matter if the person you're responding to thinks they are hateful. For Musk to not lose gobs and gobs of money, it only matters whether advertisers, in their sole estimation, consider those people hateful. The guys with the nine figure ad budgets will almost certainly fall on the "cautious" side of that line. The only thing that will help here is finding small, less PR minded brands or businesses to replace the players in the nine figure club. This won't be easy, but I think it is the only reasonable way forward to create the kind of Twitter that Musk seems to want to create. Having worked at "DDB Need'em" long ago, I'd set his chances of pulling that off relatively low, but I don't think it's impossible.

dragonwriter 4y ago
> For Musk to not lose gobs and gobs of money, it only matters whether advertisers, in their sole estimation, consider those people hateful. Or, more accurately, “content they don’t want their advertising seen near”.
threeseed 4y ago
> The only thing that will help here is finding small, less PR minded brands or businesses to replace the players in the nine figure club. My partner runs a small business that spends a few million on ads each year. Why would she take the risk (and it is a huge risk) of advertising on Twitter when Facebook, Google etc. give her the confidence and results her business depends on. Smaller businesses are far less likely to take risks.
- valarauko 4y ago
  > My partner runs a small business that spends a few million on ads each year. Correct me if I'm wrong, but I don't think a company with an ad budget of a few million is a "small business" anymore.