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They could also be losing sales for having ads on Twitter.

• v0idzer0 4y ago
  Are there people who actually won’t buy an iPhone if they advertise on Twitter? That sounds so absurd, but I guess we’re talking about Twitter users
  • philistine 4y ago
    That’s a very limited point of view. Think of brand management. What if suddenly people start seeing tweets from very problematic people, and Apple ads next to that? And imagine if that makes the news cycle after that?
  • yakkityyak 4y ago
    Conversely, how effective are Apple advertisements on twitter anyway? At least half of the install base is probably already tweeting from an iPhone.
    • threeseed 4y ago
      Apple was the largest ad-buyer on Twitter. Up until recently of course.
  • kredd 4y ago
    Biggest problem that my friends in marketing/sales explained to me - if there’s no proper conversion from ads to sales, huge problem with bots AND negative targeted ads, then it’s not worth it. Honestly, I have close to 0 knowledge in terms of marketing and advertisement, so mostly rely on others’ opinions and tactics.