What are your options to make yourself a going concern as a media company in 2022? Become a tech company, like the NY Times (separate subscriptions for cooking

What are your options to make yourself a going concern as a media company in 2022? Become a tech company, like the NY Times (separate subscriptions for cooking & games, affiliate via Wirecutter, get into podcasts, newsletters, etc.) - they've kind of Buzzfeed-ified themselves. Or get a rich patron. The latter has worked for decades for money-losing conservative journals. (For interesting anecdata about one of them, check out this analysis of Commentary: https://danielstone.substack.com/p/commentary-finances-john-podoretz-salary https://danielstone.substack.com/p/commentary-finances-john-...)