In South Korea, the domestic search engine giant Naver also operates a blog platform and the search engine is partially optimized to surface blog content, parti

In South Korea, the domestic search engine giant Naver also operates a blog platform and the search engine is partially optimized to surface blog content, partially because this simplifies the indexing problem to the few sources that are dominant in Korean-language content. That has an interesting effect on how Koreans access information. Sometimes it works out badly, because top search result is not subject to any wisdom of crowds but often just one person's anecdotal view. On the other hand, you often find high-effort content by informed individuals or direct experience reports instead of SEO spam much easier than on Google. My wife is Korean and much more fluent in the lang than I am. Her Naver search often outperforms my Google search lately in speed and quality.