I am currently working on a project actually where the client came to us with a similar NYT article and said „I want something like this“. The umbrella term for

I am currently working on a project actually where the client came to us with a similar NYT article and said „I want something like this“. The umbrella term for these is „scrollytelling“, I think, and the NYT does it very tastefully. Another fine effect they have is highlighting details in an image when you scroll, e.g. in this: https://www.nytimes.com/interactive/2022/03/11/nyregion/nyc-chinatown-signs.html https://www.nytimes.com/interactive/2022/03/11/nyregion/nyc-...