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> Do... they even understand Little Caesar's business model and/or offering? There's literally no need to ever order ahead. Of course there's no "online sales"
by humanistbot 4y ago
> Do... they even understand Little Caesar's business model and/or offering? There's literally no need to ever order ahead. Of course there's no "online sales" of Little Caesar.
Even this has changed, but in a way that still invalidates the author's analysis. They have an app now that lets you order ahead, and they'll put your pizzas in a heated locker that you can open with a QR code, just like an Amazon Locker. I swear I'm not a shill, but I love skipping the line while a dozen people are waiting. The app seems to be intentionally completely disconnected from the rest of the delivery app platform ecosystems.
It only took one DDG search to stumble on this industry report from 2020 that claims Little Caesar's is the 3rd biggest pizza chain based on total sales, which seems like a much better way for the author to make those claims than stitching together partial and biased datasets from various delivery app platforms: https://www.pmq.com/pizza-power-report-2020/ https://www.pmq.com/pizza-power-report-2020/
Absolutely, I'll admit to being a too-frequent customer of Little Caesars because I walk in, hand over cash, and get a pizza that is waiting
- dragontamer 4y ago> Absolutely, I'll admit to being a too-frequent customer of Little Caesars because I walk in, hand over cash, and get a pizza that is waiting And I feel terrible each time. Its not even... very good Pizza. But hot damn, its just ready and I'm in-and-out immediately. I think my friends make a joke that Little Caesar's Pizza takes like... Pizza that's been sitting under a heat-lamp for an hour. Because... that's pretty much what you're getting most of the time. They definitely hit that "impulse buy". Honestly, the only reason I even go there is because its next to the grocery store, and I don't feel like cooking after doing grocery shopping (ironically).
- dylan604 4y agoI mean, you can do this at 7-11 too. But I don't. Because it's 7-11. It's pizza that's been sitting under heat lamp for anyone's guess. Do I even need to go on about the whys? People eat all sorts of things "because". Doesn't mean it's good let alone good for you. Making it fast and easy to eat garbage is the ultimate in the American way. Life, liberty, and the pursuit of shitty food fast and cheap. Just like the founding fathers envisioned not so long ago.
- akiselev 4y agoI am by all accounts a culinary elitist who has only been to Little Caesar’s once in their lifetime but even I think it’s several steps above the gas station special. The latter is mostly toilet paper and cardboard while the former ostensibly has something resembling dairy cultures.
- humanistbot 4y ago> Pizza that's been sitting under a heat-lamp for an hour. That's another reason to use their app, if you order anything other than the standard ready pepperoni or cheese pizzas (like thin crust or even extra pepperoni), you'll almost always get a fresh baked one.