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Speak in terms of benefits, not features. No cares about features. They care about themselves. "What's in it for me?" we all subconsciously ask ourselves. Benef
by chiefalchemist 4y ago
Speak in terms of benefits, not features. No cares about features. They care about themselves. "What's in it for me?" we all subconsciously ask ourselves. Benefits answer that question.
After that, make it super-simple to try out. The more friction, the less traction. Ironic, huh.
- e_zr 4y agoTotally. Great advice. I think they're looking for more short-term suggestions for recruiting some folks to try their product and give early feedback
- chiefalchemist 4y agoStill applies. It's still a "sale" on Twitter. On HN. In forums. To colleagues. Etc. Where to pitch is the easy part. Getting the pitch right. Well, that's where things go wrong too often.