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The pizza example only includes the websites of the big pizza delivery firms, and the delivery apps: > This analysis is based on over 500,000 transactions from

The pizza example only includes the websites of the big pizza delivery firms, and the delivery apps: > This analysis is based on over 500,000 transactions from Domino's, Pizza Hut, Papa John's, UberEats, DoorDash, Postmates, and Grubhub (including Yelp, Seamless, Eat24, and Tapingo). https://trends.edison.tech/research/pizza-delivery-sales.html https://trends.edison.tech/research/pizza-delivery-sales.htm... If you only include the large firms in your data, it's not surprising you'll only see large firms in the result.

rhaway84773 4y ago
Do most people buy pizzas online from smaller stores on their own websites or one of the major delivery apps? I suspect it would be the latter.
- bluedino 4y ago
  I use the websites for Jets, Cottage Inn, Hungry Howies, and whatever our smaller shops are.
- jcranmer 4y ago
  I'll admit that I may not be typical, but I've always attempted to use the website of a small retailer over some aggregator service if possible.
scarface74 4y ago
My son worked for a local pizza shop in high school and I once did free tech support for the owner (family friend). There are plenty of SaaS platforms geared toward independent shops that make them feature competitive with the big boys
- nunez 4y ago
  ironically, the only platform i can think of in this space is Slice
CivBase 4y ago
Yeah, anecdotally I order pizza online all the time and it has been years since I've ordered from Papa Johns, Pizza Hut, or Dominos. By far the most popular pizza in my state comes from a local gas station chain, Casey's. And there are plenty of local pizza shops that get huge business from online sales. I'd be shocked if those three shops accounted for even half of the online pizza sales in my whole state. Maybe those chains are much more popular elsewhere, but I really doubt it's enough to dominate the market as much as this article suggests.
- drewcoo 4y ago
  Hello, my probably-fellow-Iowan. https://www.caseys.com/delivery https://www.caseys.com/delivery
  - CivBase 4y ago
    Indeed I am :)

rhaway84773 4y ago

Do most people buy pizzas online from smaller stores on their own websites or one of the major delivery apps? I suspect it would be the latter.

bluedino 4y ago
I use the websites for Jets, Cottage Inn, Hungry Howies, and whatever our smaller shops are.
jcranmer 4y ago
I'll admit that I may not be typical, but I've always attempted to use the website of a small retailer over some aggregator service if possible.

scarface74 4y ago

My son worked for a local pizza shop in high school and I once did free tech support for the owner (family friend). There are plenty of SaaS platforms geared toward independent shops that make them feature competitive with the big boys

nunez 4y ago
ironically, the only platform i can think of in this space is Slice

CivBase 4y ago

Yeah, anecdotally I order pizza online all the time and it has been years since I've ordered from Papa Johns, Pizza Hut, or Dominos. By far the most popular pizza in my state comes from a local gas station chain, Casey's. And there are plenty of local pizza shops that get huge business from online sales. I'd be shocked if those three shops accounted for even half of the online pizza sales in my whole state. Maybe those chains are much more popular elsewhere, but I really doubt it's enough to dominate the market as much as this article suggests.

drewcoo 4y ago
Hello, my probably-fellow-Iowan. https://www.caseys.com/delivery https://www.caseys.com/delivery
- CivBase 4y ago
  Indeed I am :)