I think the sexiness of the Nest is one aspect, but the one that you're overlooking is its learning abilities. I believe one of the founders worked with Apple o

I think the sexiness of the Nest is one aspect, but the one that you're overlooking is its learning abilities. I believe one of the founders worked with Apple on the iPhone/iPod and he seems to be bringing that design/engineering to Nest as well. The hardware is important yes, but the software is what makes it a killer product.