> So the target market for these products is people that want to eat real meat No!!! The target market is habitual meat eaters. People who grab a hot dog as a

> So the target market for these products is people that want to eat real meat No!!! The target market is habitual meat eaters. People who grab a hot dog as a snack. Eat a burger for lunch. Make pasta bolognese for dinner. Get chicken nuggets for the kids. The vast majority of meat consumption is done without a strong craving for meat. People are just buying and eating dishes they like. Asking that all of these people consciously substitute those meals with vegetarian meals is not going to happen in a million years. But if the cheapest hot dog is fake meat, and taste the same, they'll switch. If the cheapest burger is fake meat, and taste the same, they'll switch. These products will never replace a steak dinner.