"Predictable Irrationality" - This is a pretty good book "Influence: The Psychology of Persuasion" - Similar to Predictable Irrationality, they overlap somewha

"Predictable Irrationality" - This is a pretty good book "Influence: The Psychology of Persuasion" - Similar to Predictable Irrationality, they overlap somewhat but they're different enough "How to Master the Art of Selling" - Not as useful as the others, but I'm not selling anything right now. It has influenced how I perceive people trying to sell me things, however. "How to Win Friends and Influence People" - I can definitely see why it's a classic. I just started reading "Immunity to Change," and should have that done by the time I get back from holiday. I'm not far enough along to give an opinion but from the person who recommended it to me made it sound interesting.