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Hubspot does this, they acquired Performable which was doing this before and its now integrated into the Hubspot product offering. Other companies do this stuff
by jamiequint 15y ago
Hubspot does this, they acquired Performable which was doing this before and its now integrated into the Hubspot product offering. Other companies do this stuff too but not so much selling to startups and more to the enterprise (e.g. Marketo)
- PStamatiou 15y agoYeah I want to see more companies do this that aren't enterprisey. I remember Performable and even went through some video tutorial they had long ago but it definitely seemed to be more oriented towards ecommerce/shopping cart applications?
- reinhardt 15y agoI'm not familiar with any of the mentioned companies but I'm curious, what exactly does make products such as Marketo "enterprisey"? Just more features that you don't need right now?
- PStamatiou 15y agoFor one, I can't even find out how to sign up for Marketo. I don't want to chat with a sales specialist, I want to start setting up and importing events, and making filters/campaign triggers. They have way too many products -- it makes me wonder if they even spent enough time working on the lifecycle marketing product of theirs. I want a company that just works on that one thing and does it amazingly well.