I think this is just a corporate version of a pattern that has become very common - people doing more and more outrageous stuff to garner attention in an overcr

I think this is just a corporate version of a pattern that has become very common - people doing more and more outrageous stuff to garner attention in an overcrowded world, and then stepping over the line which is becoming thinner and thinner by the day. "50% better, 25% less expensive" just doesn't cut it as a marketing message these days.