One thing both Impossible and Beyond do is add artificial smoke flavoring/aromatics to their product to more closely resemble a flame broiled burger. I find th

One thing both Impossible and Beyond do is add artificial smoke flavoring/aromatics to their product to more closely resemble a flame broiled burger. I find them to be somewhat offputting personally, and it also makes the product useless for anything other than a burger. You can't do a hot dish with the Beyond meat because the smoke flavor will overwhelm everything else in the dish.