Unfortunately beyond / impossible meats were just mimicked by all the incumbent meat alternative brands and it turns out what they are doing isn't that special

Unfortunately beyond / impossible meats were just mimicked by all the incumbent meat alternative brands and it turns out what they are doing isn't that special or proprietary. Most people eating them are not hardcore vegans / plant based folks, tried them for novelty and switched back to beef. People don't want to eat this regularly and when we do, there are 10 brands on the shelf with it on offer and it's a race to the bottom.