If we're dealing in the hypothetical then sure. But forcing businesses to disclose their policy in their ToS will prevent this false narrative of "free speech"

If we're dealing in the hypothetical then sure. But forcing businesses to disclose their policy in their ToS will prevent this false narrative of "free speech" used to whitewash a politicised and editorialised approach to business. Just tell people that your "platform" isn't really a platform, it's a mechanism of control outside the bounds of the law.