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But surely if you've demonstrated the ability to print money by covering your CoCA in 6-12 months with a LTV of 24-36 months or whatever, you have additional op
by ryanwaggoner 15y ago
But surely if you've demonstrated the ability to print money by covering your CoCA in 6-12 months with a LTV of 24-36 months or whatever, you have additional options beyond selling off a big chunk of your business. Isn't this the ideal scenario for debt financing?
What about doing creative deals with your first few enterprise customers, where you give them a 50% discount in exchange for a larger upfront payment, which you can then plow back into sales and marketing for the next group of customers. You cut your profits down for those customers, maybe even to zero, but you get the cashflow immediately. What about doing sales distribution deals with companies in a similar space, so you can piggyback on their sales and marketing efforts, thus reducing your need for upfront CoCA?
Come on, you're so creative at finding ways around these kinds of things that I have a hard time believing all that's left is to take a pile of VC like everyone else does.