IMHO this is the same sort of issue that hydrogen as a car fuel has. It's a stop-gap, interim measure that people hope will succeed prior to full bore measures

IMHO this is the same sort of issue that hydrogen as a car fuel has. It's a stop-gap, interim measure that people hope will succeed prior to full bore measures like lab-based meat. But, it's more than that. It's also economic. These things cost more than meat themselves. They also cost more than other vegetarian friendly (and tastier, but that's subjective), patties. Even worse, they've trying to drive up consumer cost of alternative burgers in general. I can either spend 32 NIS on a 4 pack of really good vegan burgers, or I can spend 24-30 NIS on a 2 pack of "plant based meat burgers". Heck, they actually cost ~25% more than meat burgers here. I may have personal reasons to not like them. But from a purely economic point of view, they just don't fit here. Interestingly the data shows that they also don't sell here.