3 ms·
This. I've been asking myself ever since this beyond/incredible/whatever fad got started: Why spend all the time and energy trying to make something taste like
by jimt1234 4y ago
This.
I've been asking myself ever since this beyond/incredible/whatever fad got started: Why spend all the time and energy trying to make something taste like beef that isn't beef? Why not spend that same time and energy creating a new, appealing of its own (and then market that)?
- hadlock 4y agoI think the idea was to disrupt the... looks like $3 billion dollar a year[1] hamburger patty market. This is a market that already exists. Presumably there's room for two main competitors, so pretty decent market, plus vegetarian meat is a premium product which makes it a good investment vehicle. On paper it's a convincing argument. I think the pizza market is pretty well mined-out at this point and the major players are well entrenched since the mid-1990s with tombstone red barron and digornio. There is no national level alternative meat product yet and most americans who eat pizza will eat a cheeseburger. Like the article says though, it looks like they took the inital interest as tremendous growth, and it's mostly plateaued. I personally have zero interest in even trying the product as a novelty. [1] https://www.grandviewresearch.com/industry-analysis/packaged-burgers-market https://www.grandviewresearch.com/industry-analysis/packaged...
- tcfhgj 4y agodecrease the hurdle to transition to plant based food
- bl0rg 4y agoPerhaps to cater to people who love meat but won't eat it? What's hard to understand about that? There are plenty of great tasting vegetarian options, now there are plenty of faux meat options as well. The more the merrier in my opinion.